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Showing posts from July, 2007

Time for a quick comparative marketing research item

The first Dutch Starbucks has opened inside Schiphol Airport. Price for a Grande Latte is €3,70. Price for a Grande Java Banana Chocolate Chip Blended Crème Frappuccino is €5,60. Now, quick, let’s make this blog interactive. Run over to your local Starbucks and use the comments to give me the price for these two items in your local currency. If they don’t sell the Java Banana Chocolate Chip Blended Crème Frappuccino, choose the thing that most resembles it. It should have at least some chocolate in it. Remember, we’re looking at the Grande versions.

The Flight Codex – Short Synopsis

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The Flight Codex is in fact a rather large document. As many important life altering documents (think The Bible, the Harry Potter series or the Argos Catalogue), it goes into a lot of detail. It is also quite repetitive, to be completely honest, and not the best of reads. In it, the 6 major European Airlines have laid out the ground rules of Modern Day Air Travel. It offers a set of detailed instructions for airplane staff, airport personnel and assisting job functions. More importantly, it contains a complete glossary of all processes and procedures on which Modern Day Air Travel is based. The most important rule has been embossed as a watermark on the inside of the front and back cover. It reads: Air Travel will be as uncomfortable as can possibly be achieved under a shroud of inconvenient luxury The rule makes immediate sense to everyone who has ever taken a plane. It explains the following 'quirks' of air travel: Air Travel at first glance seems to offer considerable time s