Time for a quick comparative marketing research item


The first Dutch Starbucks has opened inside Schiphol Airport. Price for a Grande Latte is €3,70. Price for a Grande Java Banana Chocolate Chip Blended Crème Frappuccino is €5,60.

Now, quick, let’s make this blog interactive. Run over to your local Starbucks and use the comments to give me the price for these two items in your local currency. If they don’t sell the Java Banana Chocolate Chip Blended Crème Frappuccino, choose the thing that most resembles it. It should have at least some chocolate in it. Remember, we’re looking at the Grande versions.

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